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Thursday, May 5, 2011

TWO NASA SITES WIN WEBBY AWARDS

WASHINGTON -- Two NASA websites have been recognized in the 15th Annual Webby Awards -
- the leading international honor for the world's best Internet sites.

NASA's main website, www.NASA.gov, received its third consecutive People's Voice Award for
best government site. NASA's Global Climate Change site at http://climate.nasa.gov/, which won last
year's People's Voice Award for science, won the 2011 judges' award for best science site.

"NASA is committed to sharing its compelling story with people everywhere and with every
communication tool," said David Weaver, NASA's associate administrator for communications. "We
are very grateful to the online community for its continued support of what we are doing, and are
excited about our future."

NASA recently posted new interactive pieces on the 30th anniversary of the Space Shuttle Program
and the 50th anniversary of the first U.S. spaceflight. And in the last year, the agency has
streamlined its online video presentation into a single player and deployed a version of the site
optimized for mobile devices.

"NASA has a very broad-based Web team that can take content, literally the best raw material in the
universe, and create compelling imagery, video and multimedia pieces to tell the agency's story," said
Internet Services Manager Brian Dunbar in the Office of Communications at NASA Headquarters in
Washington.

NASA’s Jet Propulsion Laboratory, Pasadena, Calif., manages the Global Climate Change site for
the agency’s Science Mission Directorate. 

"NASA satellites take key measurements of our climate, and the Global Climate Change site gives
the public access to that data as a visual, immersive experience," said Randal Jackson, JPL’s Internet
communications manager for the Global Climate Change site. "We're grateful for the high degree of
interest the public has shown in Earth's vital signs."

NASA has had a Web presence almost since HTML was invented in the early 1990's, but the site's
popularity skyrocketed after a 2003 redesign and relaunch focused on making it more usable and
understandable for the general public. Since then, there have been more than 1.5 billion visits to the
site, and its customer-satisfaction ratings are among the highest in government and comparable to
popular commercial sites.

Reaching beyond the agency’s website, NASA's online communications include a Facebook page
with more than 368,000 "likes"; a Twitter feed with more than a million followers; and more than
160 accounts across a variety of social media platforms. Last fall, NASA placed first by a wide
margin in the L2 Digital IQ Index for the Public Sector study that ranks 100 public sector
organizations in the effectiveness of their websites, digital outreach, social media use and mobile
sites.

The Office of Communications and the Office of the Chief Information Officer, both at NASA
Headquarters, manage the agency's website.

Presented by the International Academy of Digital Arts and Sciences, the Webby Award recognizes
excellence in technology and creativity. The academy created the awards in 1996 to help drive the
creative, technical, and professional progress of the Internet and evolving forms of interactive media.
While members of the International Academy of Digital Arts and Sciences select the Webby award
winners, the online community determines the winners of the People's Voice Awards.

To find all the ways you can connect and collaborate with NASA, visit:

The California Institute of Technology in Pasadena manages JPL for NASA.

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