The Pasadena City College Public Relations team recently earned top honors from the National Counsel for Marketing and Public Relations (NCMPR) for its social marketing campaign. PCC was presented with a Gold Paragon award for excellence in promoting the college through social media efforts.
PCC employs a plethora of social networking tools in order to provide students with pertinent information and to build a strong online community. Campus news ranging from upcoming events to scholarship deadlines are delivered several times a week through Facebook, Twitter, and Lancer Life, the college’s official blog. The college began employing social networking tools in November 2009. Students, alums, and the community have been most receptive to the college’s efforts on Facebook; the page currently has more than 5,000 fans.
In addition to the Gold Paragon award, PCC earned a bronze for the “Student Success” banners that currently line the perimeter of the campus as well as the Industrial Technologies Building.
NCMPR, which represents marketing and public relations professionals at community and technical colleges, has more than 1,550 members from more than 650 colleges across the United States, Canada, and other countries.
For more information, please contact Juan Gutierrez, PCC director of public relations, at (626) 585-7264.
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